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Media Hub

Insights, trends, and news from the center of the media advertising revolution.

Connected TVData ScienceeCommerceMeasurementPrecision AudiencesProgrammaticSocialSustainability

Kroger’s Cara Pratt: Retail Media Addressability Boosts Ad Effectiveness

Kroger’s Cara Pratt: Retail Media Addressability Boosts Ad Effectiveness

Beet.TV: Retail Media Addressability Boosts Ad Effectiveness

Unlock Real-Time Sales Optimization with PrecisionBid - Header Image

Unlock Real-Time Sales Optimization with PrecisionBid - Header Image

Boost Sales, Not Just Clicks: The Power of PrecisionBid

Ad Age News Thumbnail

Ad Age News Thumbnail

Ad Age: Attention Doesn’t Move Sales or Other Brand Outcomes, Studies Find

News Thumbnail - The Current: 5 minutes with Kroger’s Cara Pratt

News Thumbnail - The Current: 5 minutes with Kroger’s Cara Pratt

The Current: 5 Minutes with Kroger’s Cara Pratt

Bid and Budget Recommender help simplify complex campaign management in the Kroger Ad Platform.

Bid and Budget Recommender help simplify complex campaign management in the Kroger Ad Platform.

Maximize Campaign Efficiency with Smarter Bidding and Budgeting Tools

Image for Progressive Grocer: Retail Media’s Growing Influence on Marketing Strategy

Image for Progressive Grocer: Retail Media’s Growing Influence on Marketing Strategy

Progressive Grocer: Retail Media’s Growing Influence on Marketing Strategy

In the fast-paced world of grocery shopping, search is a critical touchpoint.

In the fast-paced world of grocery shopping, search is a critical touchpoint.

How Keyword Bid Modifier Is Enhancing Kroger Search Ad Strategies

Media Hub - Blog - 84.51 Insights to Activation

Media Hub - Blog - 84.51 Insights to Activation

Shopper insights in action: 4 success stories

Media Hub - Podcasts - CPG Guys - with Cara Pratt

Media Hub - Podcasts - CPG Guys - with Cara Pratt

Live From Cannes Lions with Mondelez's Meghan Johnson & 84.51°'s Cara Pratt

Media Hub - Podcasts - Scope3 Convo About Sustainability with Christine

Media Hub - Podcasts - Scope3 Convo About Sustainability with Christine

Scope 3’s Conversations on Sustainability: KPM Sets the Record Straight

Media Hub - Blog - Better Together - Main Image

Media Hub - Blog - Better Together - Main Image

Combine onsite and offsite ads for maximum impact

"You Are What You Buy" Panel at 2024 Cannes Lions

"You Are What You Buy" Panel at 2024 Cannes Lions

You Are What You Buy

Media Hub - Blog - Fall Football - Tile Image

Media Hub - Blog - Fall Football - Tile Image

Hike brand growth this football season with Kroger Precision Marketing

Media Hub - Blog - 84.51 Guesswork Measurement - Cover Image

Media Hub - Blog - 84.51 Guesswork Measurement - Cover Image

How to take the guesswork out of ad measurement

Cheap Impressions Aren’t Cheap - Blog Header

Cheap Impressions Aren’t Cheap - Blog Header

Cheap Impressions Aren’t Cheap

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Our thought leadership pieces provide diverse points of view, tailored to specific industry topics.

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Case Studies

Check out our case studies.

Knowledge Hub - Case Study - Sumo Citrus

Knowledge Hub - Case Study - Sumo Citrus

AC Brands spreads love of Sumo Citrus® with off-site campaign

Media Hub - Case Study - Red Bull

Media Hub - Case Study - Red Bull

Programmatic CTV Campaign Give Red Bull wiiings at Kroger

Media Hub - Case Study - Unilever

Media Hub - Case Study - Unilever

How Unilever Used Retail Data to Optimize Offers and Drive Meaningful KPIs

Trending

See what you can learn from our latest media hub posts.

Kroger’s Cara Pratt: Retail Media Addressability Boosts Ad Effectiveness

Kroger’s Cara Pratt: Retail Media Addressability Boosts Ad Effectiveness

Beet.TV: Retail Media Addressability Boosts Ad Effectiveness

Unlock Real-Time Sales Optimization with PrecisionBid - Header Image

Unlock Real-Time Sales Optimization with PrecisionBid - Header Image

Boost Sales, Not Just Clicks: The Power of PrecisionBid

Top Media

Media Hub Blog Yahoo

Media Hub Blog Yahoo

Post Highlight

Kroger's Purchase-Based Audiences Now Available to Yahoo DSP Advertisers for Campaign Audiences and Measurement

*Yahoo DSP customers can leverage Kroger’s rich, first-party data for precision audiences and measurement * Yahoo Advertising today…

Programmatic

Blog

See what you can learn from our latest blogs.

Unlock Real-Time Sales Optimization with PrecisionBid - Header Image

Unlock Real-Time Sales Optimization with PrecisionBid - Header Image

Boost Sales, Not Just Clicks: The Power of PrecisionBid

Bid and Budget Recommender help simplify complex campaign management in the Kroger Ad Platform.

Bid and Budget Recommender help simplify complex campaign management in the Kroger Ad Platform.

Maximize Campaign Efficiency with Smarter Bidding and Budgeting Tools

In the fast-paced world of grocery shopping, search is a critical touchpoint.

In the fast-paced world of grocery shopping, search is a critical touchpoint.

How Keyword Bid Modifier Is Enhancing Kroger Search Ad Strategies

Podcasts

See what you can learn from our latest podcasts.

Media Hub - Podcasts - CPG Guys - with Cara Pratt

Media Hub - Podcasts - CPG Guys - with Cara Pratt

Live From Cannes Lions with Mondelez's Meghan Johnson & 84.51°'s Cara Pratt

Media Hub - Podcasts - Scope3 Convo About Sustainability with Christine

Media Hub - Podcasts - Scope3 Convo About Sustainability with Christine

Scope 3’s Conversations on Sustainability: KPM Sets the Record Straight

Podcast - Commerce Collective - Jill Smith

Podcast - Commerce Collective - Jill Smith

Unveiling the Unique Data-Driven Approach of Kroger Precision Marketing