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Media Hub

Insights, trends, and news from the center of the media advertising revolution.

Connected TVData ScienceeCommerceMeasurementPrecision AudiencesProgrammaticSocialSustainability

Header Image - 6 Lessons on Retail Media from CES 2025

Header Image - 6 Lessons on Retail Media from CES 2025

6 Lessons on Retail Media from CES 2025

Media Hub - News - The Food Institute

Media Hub - News - The Food Institute

Retail’s Hidden Secret: Unlocking Quarter 5 Potential

Media Hub - News - The Current

Media Hub - News - The Current

5 retail data trends that will transform media in 2025

Media Hub - blog - P2P Women of Excellence Winners

Media Hub - blog - P2P Women of Excellence Winners

Path to Purchase Institute Celebrates 2 KPM Leaders in Women of Excellence Awards

Media Hub - Blog - DNS Total Store Awards

Media Hub - Blog - DNS Total Store Awards

Kroger Precision Marketing Shines at 2024 DSN Total Store Awards

The CPG Guys Groceryshop Podcast with Barbara Connors Thumbnail

The CPG Guys Groceryshop Podcast with Barbara Connors Thumbnail

The CPG Guys: Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors

Media Hub - Podcasts - FMCG Guys with Jenny Holleran

Media Hub - Podcasts - FMCG Guys with Jenny Holleran

The FMCG Guys: Jenny Holleran, Director, Media - Kroger Precision Marketing: US Grocery Retail Media

KPM and Pacvue: Maximizing Brand Impact at the Digital Shelf

Kroger’s Cara Pratt: Retail Media Addressability Boosts Ad Effectiveness

Kroger’s Cara Pratt: Retail Media Addressability Boosts Ad Effectiveness

Beet.TV: Retail Media Addressability Boosts Ad Effectiveness

Unlock Real-Time Sales Optimization with PrecisionBid - Header Image

Unlock Real-Time Sales Optimization with PrecisionBid - Header Image

Boost Sales, Not Just Clicks: The Power of PrecisionBid

Ad Age News Thumbnail

Ad Age News Thumbnail

Ad Age: Attention Doesn’t Move Sales or Other Brand Outcomes, Studies Find

News Thumbnail - The Current: 5 minutes with Kroger’s Cara Pratt

News Thumbnail - The Current: 5 minutes with Kroger’s Cara Pratt

The Current: 5 Minutes with Kroger’s Cara Pratt

Bid and Budget Recommender help simplify complex campaign management in the Kroger Ad Platform.

Bid and Budget Recommender help simplify complex campaign management in the Kroger Ad Platform.

Maximize Campaign Efficiency with Smarter Bidding and Budgeting Tools

Image for Progressive Grocer: Retail Media’s Growing Influence on Marketing Strategy

Image for Progressive Grocer: Retail Media’s Growing Influence on Marketing Strategy

Progressive Grocer: Retail Media’s Growing Influence on Marketing Strategy

In the fast-paced world of grocery shopping, search is a critical touchpoint.

In the fast-paced world of grocery shopping, search is a critical touchpoint.

How Keyword Bid Modifier Is Enhancing Kroger Search Ad Strategies

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Case Studies

Check out our case studies.

Knowledge Hub - Case Study - Sumo Citrus

Knowledge Hub - Case Study - Sumo Citrus

AC Brands spreads love of Sumo Citrus® with off-site campaign

Media Hub - Case Study - Red Bull

Media Hub - Case Study - Red Bull

Programmatic CTV Campaign Give Red Bull wiiings at Kroger

Media Hub - Case Study - Unilever

Media Hub - Case Study - Unilever

How Unilever Used Retail Data to Optimize Offers and Drive Meaningful KPIs

Trending

See what you can learn from our latest media hub posts.

Header Image - 6 Lessons on Retail Media from CES 2025

Header Image - 6 Lessons on Retail Media from CES 2025

6 Lessons on Retail Media from CES 2025

Media Hub - News - The Food Institute

Media Hub - News - The Food Institute

Retail’s Hidden Secret: Unlocking Quarter 5 Potential

Top Media

Media Hub Blog Yahoo

Media Hub Blog Yahoo

Post Highlight

Kroger's Purchase-Based Audiences Now Available to Yahoo DSP Advertisers for Campaign Audiences and Measurement

*Yahoo DSP customers can leverage Kroger’s rich, first-party data for precision audiences and measurement * Yahoo Advertising today…

Programmatic

Blog

See what you can learn from our latest blogs.

Header Image - 6 Lessons on Retail Media from CES 2025

Header Image - 6 Lessons on Retail Media from CES 2025

6 Lessons on Retail Media from CES 2025

Media Hub - blog - P2P Women of Excellence Winners

Media Hub - blog - P2P Women of Excellence Winners

Path to Purchase Institute Celebrates 2 KPM Leaders in Women of Excellence Awards

Media Hub - Blog - DNS Total Store Awards

Media Hub - Blog - DNS Total Store Awards

Kroger Precision Marketing Shines at 2024 DSN Total Store Awards

Podcasts

See what you can learn from our latest podcasts.

The CPG Guys Groceryshop Podcast with Barbara Connors Thumbnail

The CPG Guys Groceryshop Podcast with Barbara Connors Thumbnail

The CPG Guys: Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors

Media Hub - Podcasts - FMCG Guys with Jenny Holleran

Media Hub - Podcasts - FMCG Guys with Jenny Holleran

The FMCG Guys: Jenny Holleran, Director, Media - Kroger Precision Marketing: US Grocery Retail Media

Media Hub - Podcasts - CPG Guys - with Cara Pratt

Media Hub - Podcasts - CPG Guys - with Cara Pratt

Live From Cannes Lions with Mondelez's Meghan Johnson & 84.51°'s Cara Pratt