Kroger Precision Marketing Shines at 2024 DSN Total Store Awards

Honored for loyalty-driven innovation, KPM leads the charge in redefining retail media's impact on shopper engagement and brand growth.

At the 2024 Drug Store News Total Store Awards, Kroger Precision Marketing (KPM) was named Best Brand Loyalty-Enabled Retail Media Platform. This event celebrates excellence in omnichannel innovation and honors the brightest efforts driving business acceleration.

The ceremony, held at Lincoln Center in New York City, brought together top retailers, manufacturers, and thought leaders to celebrate groundbreaking achievements. The awards highlighted how brands and retailers are collaborating to grow businesses, engage shoppers, and elevate consumer experiences.

We are proud to stand alongside other leading retailers, showcasing the best in retail media and loyalty innovation.

A platform built for connection This recognition affirms KPM’s role in transforming how brands connect with consumers. Powered by Kroger’s popular loyalty program, we create tailored shopping moments that seamlessly integrate into a consumer’s journey. Whether online or in-store, these moments inspire real action, helping brands achieve meaningful outcomes.

Here’s what sets KPM apart:

• Science meets strategy: We use purchase-based insights to deliver precisely tailored campaigns that resonate with each household, driving results with fewer impressions and higher relevance.
• Consumer value: Kroger’s loyalty program bridges the gap between brands and consumers, delivering value back to consumers through fuel points, personalized offers and savings.
• Real results, not vanity metrics: From in-depth insights to measurable sales uplift, KPM campaigns consistently exceed expectations, with every $1 spent onsite delivering $14 in total store sales.

Celebrating excellence together Accepting the award on behalf of KPM, Chandra DiGregorio, VP of Commercial Insights & Loyalty, thanked DSN and The CPG Guys for recognizing the unique value KPM brings to retail media.

“This honor represents the dedication of Kroger’s 420,000 associates and our incredible brand collaborators who trust us to deliver measurable results,” said DiGregorio. “At Kroger, loyalty isn’t just a program—it’s a promise to provide value, inspire discovery, and make shopping more convenient and rewarding for everyone.”

Looking ahead
As we celebrate this recognition, we remain committed to leading the retail media industry into a future where innovation and loyalty work hand in hand. Events like the DSN Issue Summit shine a light on the power of collaboration, with insights from industry leaders underscoring the importance of forward-thinking solutions.

Learn more about the DSN Total Store Awards.