News

Read what others are saying about Kroger Precision Marketing.

Beet.TV: Retail Media Addressability Boosts Ad Effectiveness

Ad Age: Attention Doesn’t Move Sales or Other Brand Outcomes, Studies Find

The Current: 5 Minutes with Kroger’s Cara Pratt

Progressive Grocer: Retail Media’s Growing Influence on Marketing Strategy

eMarketer: Kroger Moves Toward Self-Service Advertising, Focuses on Good CX for In-Store

Marketing Dive: Marketers See Promise in Push to ‘Decouple’ Retail Media Data

Ad Age: Kroger to Measure the Carbon Emissions Impact of It's Retail Media Network

Progressive Grocer: Why Grocers, Brands Should Be Thinking About Decarbonizing Retail Media Networks

Path to Purchase Institute: Kroger Decouples Data With New Programmatic Solution

Insider: Inside Kroger Precision Marketing’s plans for retail media dominance

Digital Commerce 360: Who can be an influencer? 

Digiday: Kroger is Taking Its Self-Service Ad Platform In-House

Marketing Dive: How Kroger’s In-Housing Push Aims to Raise the Retail Media Bar

AdExchanger: Kroger Is Bringing Its Retail Media Ad Tech In-House

Ad Age: Kroger Launches Retail Media Self-Service Platform

1
2